The Osinbajo Declaration and the Hope It Inspired by Etim Etim
Editor's note: Veteran journalist and public affairs commentator, Etim Etim, writes on the presidential declaration of Vice President Professor Yemi Osinbajo, SAN on Monday, April 11, describing the Nigerian number two citizen as the man of the moment.
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Professor Yemi Osinbajo's declaration speech released early Monday morning is one of the most inspiring messages from a Nigerian leader in recent memory, and it reflects the depth of his thoughts, preparedness to lead, and the scope of his experience in the Buhari administration.
Nigerians have come to admire the vice president for his erudition and elocution, but his seven-minute broadcast this morning put him in a class away from the crowd. I commend the VP for answering the call from millions of Nigerians to step forward and lead. But really, this is his own call.
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Obviously, the VP plans to run on the theme of continuity, banking on his deep experience and expecting to extend the scope of and rapidly multiply the achievements of the government he has served so passionately in the last seven years.
He opened his speech with an unmistakable expression of admiration for his boss and approval of the work they have done together. Acknowledging your boss is one of the cardinal principles in leadership. You ignore it; you pay for it.
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In 2000, Al Gore, the US Vice President under President Bill Clinton, lost that year's election to George W. Bush partly because the VP had distanced himself from the Clinton legacy despite the huge achievements of the administration. Al Gore had erroneously assumed that the Lewinsky scandal that engulfed the Clinton presidency in its last days would mar his electoral chances if he did not step away. He turned out to be wrong. Americans were willing to forgive Clinton because he did so well in office.
This morning Osinbajo presented President Buhari as one of the most successful leaders of our nation. It is notable that Osinbajo would not only be flaunting the achievements of the Buhari presidency of which he is an integral part, but he'd also be ready to explain its shortcomings and offer plans to make amends. That's the hallmark of true leadership. The tone of his message was assuring, uplifting, and reassuring.
Many Nigerians would be glad to note that under the Osinbajo administration, there would be no abandoned projects as he will focus on completing ''what we have started, radically transforming our security and intelligence architecture; completing the reform of our justice system focusing on adequate remuneration and welfare of judicial personnel, ensuring justice for all and the observance of rule of law, rapidly advancing our infrastructure development, especially power, roads, railways, and broadband connectivity.''
I am stunned that no other aspirant from the two parties has talked of lifting our people from poverty and sending our kids to school. Do they not know what is important in today's world?
One of the fascinating aspects of Osinbajo's declaration is his use of ICT to convey his message. Releasing his recorded video simultaneously on all platforms makes it the first time a Nigerian politician has taken to social media to launch his campaign. Recall that the VP is also the first Nigerian public official to use a teleprompter regularly to make his speeches. His style is in tune with modern democratic practices around the world. In the last seven years, he has deepened the use of ICT in government. President Obama, Joe Biden, and indeed many Western leaders declared through video messages. Donald Trump took it a notch higher in 2015 by declaring while riding down the escalator at Trump Towers.
Packing people into a football stadium during this pandemic is not a very wise way to make a declaration speech, especially in a world where social media connects us with lightning speed. The result has been outstandingly splendid. Four hours after the video was posted, it received over 450,000 hits and views across all channels. No stadium has the capacity for even half of that number.
The VP's style is cost-effective, more efficient, and a smarter way to communicate in this modern age. In any case, the VP has to be very effective in the way he runs his campaigns because he has not stashed away huge sums of money like others.
I understand that millions of tech-savvy Nigerian youths are already sharing and posting Prof Osinbajo's video across all platforms. Nigerians in Diaspora are also excited about sharing the video. Had the event been held in a stadium, they would have missed out on it.
Again, I salute Prof Osinbajo for the clarity of his message, the modernity of his method, and the hope of his coming. This is a man for this moment.
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