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Sweet smell of success for niche perfumes
Sweet smell of success for niche perfumes

They don't advertise and they are largely unknown to the general public but niche perfumes are able to command prices of hundreds of dollars from men and women seeking to stand out. "There isn't a top brand without its niche perfume today," said Eric Briones, who wrote a book about luxury and Generation Z (people born between the late 1990s and early 2010s).