Rex Omar Criticises Ghanaian Artiste Managers, Says Most of Them Are Errand Boys
- Rex Omar has shared his thoughts about the competence of Ghanaian artiste managers
- Reacting to a social media post, the musician shared the plights most Ghanaian artistes face with their managers.
- He suggested a few qualities musicians should look out for when selecting managers.
Ghanaian musician and top boss of the Ghana Music Rights Organisation, Rex Omar, has weighed in on the plights of Ghanaian artistes.
The veteran highlife musician reacted to a post on Facebook with his observation about the incompetence of Ghanaian artiste managers.
Source: UGC
He reiterated the popular notion that most artiste managers merely run errands for their clients and not what they are supposed.
Rex Omar shares the requirements of a good artiste manager
In the Ghamro boss's submission on Facebook, he emphasised the need for artists to be more intentional with who they call managers.
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Rex Omar, who has heavily been criticised in the past by artists, used his submission to sensitise young Ghanaian artists, suggesting some key traits to look out for in artiste management.
"Any manager who cannot generate at least 60% to your revenue stream in line with your business plan if any is not worth your time as an artiste. Real artiste managers get the business done based on a strategic plan, ie getting booking agents, publishing deals, recording deals, endorsement deals, developing the said talents, financial management deals etc," the highlife legend said in his post.
Netizens react to Rex Omar's submission
Legit.ng gathered a few reactions from netizens as they shared their thoughts about Rex Omar's submission about artiste managers
Evans Annan Acquah quizzed:
What’s the role of a general manager of a company or business?
Adu Sarpeah said:
Dem all be errand boys o. One big errand boy dey inside Community 9.
Adu Sarpeah wrote:
Dem all be errand boys o. One big errand boy dey inside Community 9.
Stash Grey remarked:
An artiste manager is not a bulldozer
Agbongua Kwadwo Buenortey added:
Sammy Forson was one of the best managers we had
Shatta Wale shows off cash as he beefs Mr Logic
Meanwhile, Legit.ng earlier reported that Shatta Wale made a video replying Mr Logic after the artiste manager levelled some allegations against him.
The dancehall star was furious and showed large stacks of cash to prove that he did not aspire to be like Sarkodie
Shatta Wale and Mr Logic have been beefing for the past few days and have exchanged words in several videos.
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Source: YEN.com.gh
Nkem Ikeke (Copy editor) Nkem Ikeke is currently a copy editor who also writes for the politics and current affairs desk on weekends. She holds a Bachelor of Arts in Mass Communication degree from the University of Nigeria, Nsukka (2010), and has over 10 years of work experience in the media industry (Reporter, News Agency of Nigeria). Email: n.ikeke@corp.legit.ng
Ibrahim Sofiyullaha (Editorial Assistant) Ibrahim Sofiyullaha is a graduate of First Technical University, Ibadan. He was the founder and pioneer Editor-in-Chief of a fast-rising campus journalism outfit at his university. Ibrahim is a coauthor of the book Julie, or Sylvia, written in collaboration with two prominent Western authors. He was ranked as the 9th best young writer in Africa by the International Sports Press Association. Ibrahim has contributed insightful articles for major platforms, including Sportskeeda in the UK and Motherly in the United States. Email: ibrahim.sofiyullaha@corp.legit.ng
