“Legend”: Davido Speaks About Running Record Label for Years Without Collecting Money From Artistes

“Legend”: Davido Speaks About Running Record Label for Years Without Collecting Money From Artistes

  • Nigerian singer Davido got the admiration of many with a recent disclosure he made about starting his music label
  • During an interview on UnitedMasters SelectCon 005 in New York, the Unavailable hitmaker disclosed his label did not take a dime from artistes for four years
  • The singer narrated that it was the passion he had for his music and seeing his friends succeed through it that made him run the music company freely
  • In an exclusive chat with Legit.ng, Dimeji, a music PR executive explained how most record labels run and manage their artists

Nigerian singer Davido warmed the hearts of many with the revelation of how he solely ran his music label for years without billing the young talents signed under him.

This was discussed recently at UnitedMasters SelectCon 005 in New York during an interview with American media host Steve Stoute.

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Davido
Davido narrates running a music label without collecting money from his signees. Credit: @davido
Source: Instagram

The DMW boss said he wanted his record company to serve as a vehicle for his close friends' development and fulfil their dreams, so he didn't consider collecting money from them.

However, he noted that the new DMW signees will be purely business-run, considering the amount of money needed now to push Afrobeats globally.

Speaking further, OBO, as he is fondly called, expressed his delight at the success of the artists he signed to his record company from the outset, including Mayorkun, Peruzzi, and Dremo.

Davido stated:

"My label was really more like a family to me, I was young, to me I was just happy putting my boy on. I ran a label for four years and I didn't take one dime from my artistes.
"I was paying for videos, I was paying for accommodation, I was paying for welfare. I was just happy seeing that my success could rub off on others. That was money to me. Afrobeats got to a place where its global and I have to explain to the artistes 'in these days this is business, to make money you gotta spend money'."

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See the video below:

Davido's video on starting his record label spurred praise from netizens. Legit.ng compiled some of the sweet takes below:

@_CDXLIV:

"Purely Legend."

@omooba_okin:

"Na why we dey call am GOAT."

@EdiBiz:

"Naira Marley Left the group."

@ebisineelliot:

"King sht."

Record labels do not collect money from their artists- Dimeji, music PR

In an exclusive chat with Legit.ng, Dimeji noted that most record companies do not collect money from their artists unless it is a management company.

"Record labels take care of their artists' accommodation, feeding, and wardrobe allowance without taking money from them.
"Only management companies take money to work on the artists and oversee their promotional contents."

Daniel Regha says Davido acts like his family owns Osun

Meanwhile, Legit.ng previously reported that Daniel Regha's comment about Davido and his family sparked reactions.

In a viral tweet, the controversial Twitter influencer discussed the DMW boss' political activism towards his uncle, Gov Ademola Adeleke's governorship victory.

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The influencer accused Davido of acting as if his family owned Osun.

Source: Legit.ng

Authors:
Chinasa Afigbo avatar

Chinasa Afigbo (Editor) Chinasa Afigbo is a pop culture/music journalist and content writer with over four years of experience in other mainstream media organisations, including Vanguard Media and Guardian Life. She holds a degree in Information Management Technology from the Federal University of Technology, Owerri (FUTO). She also moved on to pursue courses in writing & media communications. Chinasa has also been published in other Intl journals, like The African Report. Reach her at: chinasa.afigbo@corp.legit.ng.