Carter Efe Breaks Down in Tears As He Reacts to Headies Snub in Video: “No Song Big Reach Machala”

Carter Efe Breaks Down in Tears As He Reacts to Headies Snub in Video: “No Song Big Reach Machala”

  • Nigerian skit maker and singer Carter Efe took it hotly with the 16th Headies Award's organisers over the nominees' list that was just made public
  • The skit maker, who last year collaborated with Berri Tiga to record the viral hit Machala, did not receive a nomination and felt deeply wronged by it
  • Efe, in a video, sobbed while explaining why his name should be on the list of finalists while giving the awards academy a 24-hour ultimatum to do the needful

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Nigerian comedian and musician Carter Efe expressed huge disappointment at not receiving a Headies nomination.

Carter Efe's debut into the music business with Machala jam featuring Berri Tigga topped some notable streaming platforms, including Apple Music.

Carter Efe drags Headies organizers, 16th Headies award
Carter Efe calls out Headies for their 16th edition nomination list Credit: @carterefe, @the_headies
Source: Instagram

The social media star expressed dismay at his Machala song not receiving a nomination for the 2023 Headies.

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An Instagram live session captured how devastated he was by the rejection of his smash song Machala, which he claimed was the biggest release of the year.

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The comedian and performer said that children on the streets sang along to his Machala hit, which is a feat that no other song can claim. He also said that the rejection has made him aware of the music industry's politics.

Legit.ng reported that in 2022, Carter Efe released the Machala jam with Berri Tigga to pay homage to Afrobeats superstar Wizkid.

Later, a public argument between Carter Efe and Berri Tiga over the song's returns occurred when the latter accused the former of breaking their 70/30 contract.

Watch Carter Efe's outpouring here

Cater Efe's Instagram live sparks Reactions

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Many who watched the video could not help but laugh at the entire situation, considering how the singer conveyed his anger.

See their comments below:

notyour_mabel:

"this one sabi marketing ."

Source: Legit.ng

Authors:
Chinasa Afigbo avatar

Chinasa Afigbo (Editor) Chinasa Afigbo is a pop culture/music journalist and content writer with over four years of experience in other mainstream media organisations, including Vanguard Media and Guardian Life. She holds a degree in Information Management Technology from the Federal University of Technology, Owerri (FUTO). She also moved on to pursue courses in writing & media communications. Chinasa has also been published in other Intl journals, like The African Report. Reach her at: chinasa.afigbo@corp.legit.ng.