Mark Zuckerberg’s Meta to Begin Showing eBay Listing on Facebook Marketplace, Selects Country
- Meta has disclosed that it will begin to test eBay listing on Facebook to give shoppers access to broader products
- The company said eBay sellers will get exposed to Facebook marketplace and sellers on Marketplace on eBay
- The social media giant disclosed that consumers will begin shopping on Marketplace and conclude transactions on eBay.
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Legit.ng’s Pascal Oparada has reported on tech, energy, stocks, investment and the economy for over a decade.
Meta, the parent company of Facebook, Instagram and WhatsApp, has disclosed that it will begin testing eBay listings on Facebook Marketplace in select countries.
The company disclosed on Wednesday, January 8, 2025, that the test run would begin in Germany, France and the US to enable buyers to browse listings from eBay on FaceBook and then complete their transactions on eBay.
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Facebook fined for Favouring Marketplace
According to reports, the European Commission fined the social media company $840 million in November over abusive practices favouring Facebook Marketplace.
The company said it would appeal the fine and was working on addressing the issues raised.
The EU did not comment on the issue. Still, Meta said eBay sellers will gain exposure to Facebook’s audience while consumers using the Marketplace will have to access a broader listing from eBay sellers.
Facebook’s active users patronise Marketplace
Data shows that an estimated 491 million, or 16% of active users, log in to Facebook to shop on Facebook Marketplace, while 250 million sellers worldwide use Facebook Marketplace.
In 2022, Facebook Marketplace users increased by 3.61% per year.
The data also shows that Facebook Marketplace is the most popular social commerce platform among social media consumers, including Facebook’s other shopping media.
About 51.2% of all social media consumers purchased their most recent social media from Facebook Marketplace.
Among recent Facebook shoppers, 77.7% purchased from Marketplace, 14.2% used Shops, and 8.15% purchased using Messenger, respectively.
16% of Facebook users regularly shop or buy items from Facebook Marketplace.
Among users who regularly tap ads, 54.2% subsequently make a purchase. The platform is accessible in 227 countries and territories worldwide, including Nigeria.
The new test excludes Nigeria and other African countries
Meta introduced Facebook Marketplace in October 2016 as an online space where users can buy and sell new and used products locally.
As of 2024, Facebook Marketplace has extended its availability to 195 countries, independent regions, and territories, allowing eligible users to buy or sell products.
Meanwhile, the proposed eBay listing excluded sellers and buyers from Nigeria and other African countries, as it is set to be trialled in those three countries.
Meta reveals when Nigerian creators can earn
Legit.ng earlier reported that Information exclusively sent to Legit.ng by Meta indicates that the official rollout date of monetisation in Nigeria is July 1, 2024.
According to Meta, Nigerian creators who meet other qualifying criteria can now use in-stream and Facebook ads on reels to earn.
The information received quoted Moon Baz, Global Partnerships Lead, Africa, Middle East and Turkey (AMET) at Meta, as saying:
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Source: Legit.ng
