Digital Tax: Bloggers, Skit Makers to Get FG Approval For Online Adverts
- The Nigerian government is making moves to tax skit makers, influencers, bloggers, and others over digital adverts
- According to the Advertising Regulatory Council of Nigeria (ARCON), skit makers and others embark on ethical adverts online
- The body threatened violators with the lawsuit and said that the move is in line with the ARCON Act
The Federal government of Nigeria, through the Advertising Regulatory Council of Nigeria (ARCON), has asked skit makers, social media influencers and bloggers to seek its approval before advertising any product or service online.
ARCON, in a public notice on Monday, December 12, 2022, said that the new directive is in line with the Nigerian Code of Advertising Practice provisions and the ARCON Act.
Source: UGC
Violators to face sanctions
The body said that anyone caught violating the Act would face sanctions and be prosecuted in court.
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According to reports, ARCON stated that enforcing the Act became important following complaints regarding unregulated advertisements, adverts and marketing communications works of the skit makers, comedians, influencers content creators/producers, bloggers, and vloggers, among others in the digital space.
ARCON said this in a statement signed by the Director-General, Olalekan Fadolapo.
According to the statement, most of the advertisements by skit makers, influencers and others are unethical with bogus claims and misinformation and a violation of the Code of Advertising Practice.
Skit makers, influencers, other embark on unethical adverts
The notice said:
“ARCON will take all necessary actions including sanctions and prosecution of violators of the Act's provisions to ensure compliance.”
In October 2022, ARCON brought a lawsuit against Meta Platforms, the parent company of Facebook, Messenger, Instagram and WhatsApp and its agent AT3 Resources Limited at the Abuja division of the Federal High Court, saying that the social media platform has exposed unvetted and unverified adverts to the loss of revenue to the federal government.
Top Nigerian content creators on YouTube in 2022 as company says $50bn paid to creators in 3 years
Legit.ng reported that YouTube, the video streaming platform, has released a list of top content creators from Nigeria who got the highest subscribers in 2022.
The platform's end-of-year list also identifies trending videos, music videos and Shorts created by Nigerians.
The list includes Real OGB Recent (Cultist), real name Michael Charles who emerged as the best content creator in Nigeria for 2022. Oga Sabinus, real name Emmanuel Chukwuemeka.
Source: Legit.ng
