Elon Musk Twitter Takeover: Verified Accounts to Start Paying N9,000 Monthly Subscription

Elon Musk Twitter Takeover: Verified Accounts to Start Paying N9,000 Monthly Subscription

  • Twitter is launching a subscription model for all verified accounts on the platform effective November
  • Accounts with the blue tick will have to pay about N8,760 monthly to retain the badge or risk losing
  • The company may roll out the policy in 90 days as the company's new owner, Elon Musk, seeks to generate revenue from feature

Verified Twitter users will start paying about N8,760 monthly subscriptions to retain their verified status.

Users risk losing their badge if they fail to subscribe within 90 days.

Twitter, verified users, accounts, blue badge
Twitter to start charging verified users monthly subsription Credit: Maurice Greene
Source: Getty Images

Types off users that could be verified

Twitter Blue, a subscription-based model, was launched last year and offers special access to premium features like tweet editing, undo tweets and more.

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TheVerge reported that the verified badge enables people to identify authentic accounts. It requires being notable and active on the platform to get the blue badge.

Twitter defines notable accounts into different categories: Government, News Organisations, individuals in news and journalists, companies, brands and organisations, Entertainment, Sports and Gaming, activists, organisers and content creators and influential individuals.

The blue badge has become a status symbol.

Twitter has 360,000 verified accounts, accounting for 0.2 per cent of the platform's monetisable daily active users.

Revenue earner for Twitter

Verified accounts can also upload ten minutes-long videos on the platform and more.

At its launch in 2021, the cost of verification was about $3 but reviewed upwards to $5 in October 2022.

The directive would become effective by November as Twitter employees were given a November deadline to launch the new feature.

The platform's new owner stated the overhaul of the verification process as he responded to a user who asked that his account be verified.

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The billionaire is keen on growing subscriptions on the site, which he believes would generate half of the company's overall revenue.

He is also planning to tweak the character limit for posts.

Twitter acquisition: 4 new things Elon Musk may introduce to the site

Meanwhile, Legit.ng reported that the world's wealthiest man, Elon Musk has said he did not buy Twitter to make more money but to open it up and make it a town square for free speech.

Analysts have speculated about the possible changes Musk may bring to the microblogging site.

It is already known that the Tesla CEO fired Parag Agrawal, the CEO and CTO of the company, as the deal closed on Thursday, October 27, 2022.

Source: Legit.ng

Authors:
Pascal Oparada avatar

Pascal Oparada (Business editor) For over a decade, Pascal Oparada has reported on tech, energy, stocks, investment, and the economy. He has worked in many media organizations such as Daily Independent, TheNiche newspaper, and the Nigerian Xpress. He is a 2018 PwC Media Excellence Award winner. Email:pascal.oparada@corp.legit.ng

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