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Zuckerberg WhatsApp Revamp Continues as he Makes Public the Social Media Cloud API for Business Customisation
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Zuckerberg WhatsApp Revamp Continues as he Makes Public the Social Media Cloud API for Business Customisation

by  Dave Ibemere 2 min read
  • Social media platform, WhatsApp has opened its Cloud API for all businesses globally n a push to drive efficient communications for businesses of all sizes
  • The changes will allow businesses and developers to build on top of WhatsApp to customise their experiences
  • It will also provide businesses with the chance to immediately respond to customers quickly and easily

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Mark Zuckerberg-led company, Meta, has announced launching an API facility to support businesses customising solutions for growth.

Cofounder of Meta, Mark Zuckerberg, disclosed this in a statement published late Thursday evening via his Facebook page.

According to the American tech businessman, the latest development would allow businesses and developers to build on top of WhatsApp, going forward to customize their experiences and respond to customers faster.

Zuckerberg, WhatsApp, Cloud API for Business customisation
WhatsApp is ranked as the most used mobile messenger app in the world Credit: Whatsapp
Source: Getty Images

The statement reads:

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“Today we’re launching WhatsApp Cloud API for any business of any size around the world. This will allow businesses and developers to build on top of WhatsApp to customize their experiences and respond to customers quickly and easily.
“The best business experiences meet people where they are and that’s WhatsApp, so I’m excited to open this to businesses everywhere.”

Legit.ng had earlier reported that Whatsapp rolled out an in-chat reaction feature for users to respond to chats with preferred mood options.

WhatsApp Business and what it is all about

Launched in 2018, the WhatsApp Business App is aimed at smaller businesses that want to establish an official presence on WhatsApp’s service and connect with customers.

It provides a set of features that wouldn’t be available to users of the free WhatsApp messaging app, like support automated quick replies, greeting messages, FAQs, away messaging, statistics, and more.

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WhatsApp also posted how to use the feature in its FAQ on the website

Also in an earlier report, Whatsapp had revealed Just like Instagram, users can change their reactions to a different one by long-pressing the same messages and changing the emoji or just clicking on the same one to remove it.

The platform also added another feature that enables participants to add 32 members on a voice call which used to be a maximum of 8.

WhatsApp tweeted:

“Now you can put 32 of your favourite people in one voice call. Sharing good news with your whole family means hearing all the joy and laughter in one easy call.”

Source: Legit.ng

Authors:
Dave Ibemere avatar

Dave Ibemere (Senior Business Editor) Dave Ibemere is a senior business editor at Legit.ng. He is a financial journalist with over a decade of experience in print and online media. He also holds a Master's degree from the University of Lagos. He is a member of the African Academy for Open-Source Investigation (AAOSI), the Nigerian Institute of Public Relations and other media think tank groups. He previously worked with The Guardian, BusinessDay, and headed the business desk at Ripples Nigeria. Email: dave.ibemere@corp.legit.ng.

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