Operators Finally Explain Reasons for Fast Depletion of Data on MTN, Airtel, Other Networks
- Customers of telecom companies are asking for an investigation into what they call inexplicable data consumption
- They are sending emails and direct messages to concerned regulators, the FCCPC and the Nigerian Communications Commission
- Operators, however, asserted that the increase in consumption is due to user behavior, particularly the shift from 3G and 4G to 5G
Legit.ng journalist Zainab Iwayemi has 5-year-experience covering the Economy, Technology, and Capital Market.
Telecom customers are requesting a probe into what they refer to as inexplicable data consumption through emails and direct messages sent to the Federal Competition and Consumer Protection Commission and the Nigerian Communications Commission.
Source: UGC
Operators maintain that there is no way to cut down on customers' data usage, claiming that user behavior—specifically, the transition from 3G and 4G to 5G and the rise in video streaming habits—is to blame for the rising consumption.
The dispute arose after the Federal Ministry of Communications, Innovation, and Digital Economy was encouraged by the Nigerian Senate to work with operators to evaluate data and internet-related service costs.
Although concerns over data consumption have persisted in recent years, the situation has gotten worse since a 50% tariff increase on data and call charges was implemented in February.
The customer support departments of some of these operators interacted with irate clients on social media over the weekend, providing advice on data management.
“Data prices are too high these days. Every Nigerian should report the operators to NCC, FCCPC, and send them thousands of emails; otherwise, this price hike won’t stop,” one of the customers said.
“Not only has data become more expensive, but it also seems to deplete faster than before. This is unacceptable,” another user complained.
In January 2025, Nigeria's internet usage surpassed one million terabytes for the first time, underscoring the country's growing reliance on digital connections and the soaring demand for online services.
Messages were, however, not answered by the regulator's spokesperson.
An executive at a major telecom operator, who was not permitted to talk on the topic, said that as more consumers shift to 5G, data usage has naturally increased—just as it did when the industry transitioned from 2G to 3G and from 3G to 4G.
The official told The PUNCH during a telephone chat:
“5G is expanding, and we are seeing more people move from 4G to 5G. The same trend happened when we transitioned between previous network generations. The reality is that as people access faster internet, they consume more data."
Source: Getty Images
NCC speaks on complaints about data depletion
The Nigerian Communications Commission (NCC) says it has been inundated with frequent complaints from consumers on the fast depletion of their internet data.
Due to the increasing complaints by telecom consumers across the country, the commission announced plans to introduce measures to curb data depletion.
NCC said its assessment showed no substantial evidence of data depletion, contrary to subscribers' concerns and complaints.
However, it highlighted technical and non-technical reasons contributing to fast mobile data depletion for telephone subscribers in Nigeria.
The commission noted that most browsers play videos by default, even when users open a site for text. It also highlighted automatic updates, cloud uploads, and faster 4G speeds, consuming more data.
According to the NCC, non-technical factors contributing to data depletion include limited purchasing power resulting in the acquisition of smaller data bundles, the proliferation of social media usage, insufficient awareness, the prevalence of substandard devices, and expiration dates on data bundles.
Consequently, the commission recommended measures for consumers to mitigate data depletion, such as disabling automatic updates and installing ad-blockers.
2 million new subscribers recorded
Legit.ng reported that amid the increase in data costs, internet usage adoption in Nigeria is still surging, and 2.5 million new subscribers have been recorded in one month.
Data from the Nigerian Communications Commission (NCC) reveals that more than 2.5 million new users joined the broadband subscription between December 2024 and January 2025.
Active subscribers increased from 96.32 million in December 2024 to 98.87 million in January 2025, marking a growth from 44.43% to 45.61% internet adoption rate in Nigeria.
This article has been updated by head of business desk, Victor Enengedi, with additional information.
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Source: Legit.ng
