An Unforgettable Experience of Love with Indomie Relish Noodles
“Our vision was to create an atmosphere that was cosy, warm, and cozy. We wanted to foster a sense of community, regardless of the occasion. And what better occasion to celebrate than love, a value that resonates deeply with our parent brand, Indomie Noodles, as exemplified by campaigns like 'Show Some Love'. This inspired us to ask, what better way to unite the deliciousness of Relish with the experience of love than through The Relish Love Experience?"
These were the words of Gift Uche-Ewule, Brand Manager of Indomie Noodles Relish Flavour, as she stood in the beautifully decorated courtyard in Lekki on February 15, 2025, where Indomie Relish Noodles hosted its exclusive Valentine's Day event, The Relish Love Experience.
Recognized for its commitment to providing consumers with premium noodle flavours, Indomie Relish Noodles elevated this Valentine’s celebration with an exclusive and memorable experience. The event welcomed couples and individuals, embracing the beauty of connection in all its forms.
Speaking on the customer participation process, which was driven by a digital campaign, the Digital Marketing Manager for Indomie Noodles, Rahmotallahi Adeniyi, stated:
“Leveraging Relish digital platforms for the campaign awareness and audience engagement, we gave our consumers an experience of the brand. By purchasing packs of Indomie Relish online, customers got the chance to be invited to The Relish Love Experience".
Indomie Relish's commitment to excellence was evident in the venue's luxurious ambience. The brand's signature black and gold décor created a refined atmosphere, enhanced by live violin music, candlelight, and elegant table settings.
“This is much more than I expected when I got the invite. Indomie has made my Valentine; I appreciate the brand for doing this. This is not what my husband and I had planned for Valentine's at all”, said Mrs Busayo, a guest at the event.
Several notable personalities attended the event. Among them were media personality Bamike Adenibayun (Bam Bam), who hosted the event; chef and lifestyle enthusiast Nelly Mbonu; Digital Creator Narachi Smith (Official Beco); and Media Personality Oluwatoniloba Itabiyi (The Media Girl).
The event commenced with a welcome address by Gift Uche-Ewule, Brand Manager of Indomie Noodles Relish Flavour. “Love is like a perfect bowl of Indomie Relish,” she remarked.
“It is rich and satisfying. It is a culinary escape and a promise that your busy schedule does not have to compromise on quality, flavour, or indulgence. Today is about enjoying great company, delightful moments, and the irresistible taste of Indomie Relish—the only love triangle you will never regret. So sit back, indulge, and toast to love, laughter, and the unbeatable flavour that always brings us together.”
The evening unfolded with a lineup of immersive games, thoughtfully curated for the occasion. With Bam Bam at the helm, guests were effortlessly drawn into the excitement, building connection and ensuring everyone felt part of the celebration.
As the event continued, an array of delicacies was presented, featuring Indomie Relish Beef flavour prominently and other delectable dishes that elevated the dining experience. Guests enjoyed their meals while engaging in lively conversation. Couples shared personal moments, while other individuals used the opportunity to connect with others, ensuring a convivial atmosphere throughout the room.
A highlight of the evening was the Kintsugi class led by Kelly Praise, a Nigerian ornamental artist. This Japanese art form, which celebrates the beauty of imperfection by mending broken pottery with gold, served as a powerful metaphor for healing and connection. Kelly Praise spoke eloquently about the potential for restoration and transformation, demonstrating the art of repairing broken ceramic ware with shimmering gold, making the pieces even more beautiful than before. The act of carefully piecing together the broken bowls, then glueing them back with gold shimmers, mirrored the process of mending relationships, suggesting that even broken connections can be rebuilt and strengthened, becoming even more valuable in their repaired state.
As the evening drew to a close, a sense of warmth and contentment permeated the venue. Guests lingered, savouring the final moments. Bowls of steaming Indomie Relish, accompanied by decadent desserts and fine wines, provided a fitting culmination to the culinary journey.
Bam Bam commended the brand's success in creating an cozy Valentine’s Day experience for its consumers.
“This was a truly premium event,” she said. "I thoroughly enjoyed myself, and I would gladly participate again. Everyone felt as though they knew each other beforehand, making my job as host effortless. I look forward to hosting this event again.”
The Relish Love Experience wasn’t just an event but a celebration of connection. It beautifully defined the idea that love, in all its forms, deserves to be cherished and that even the most straightforward meal can become a meaningful moment, nourishing both the body and soul.
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Source: Legit.ng
