“Reasonably Priced”: Uber, Bolt Get New Competitor as Car-Hailing Service Launches in Nigeria

“Reasonably Priced”: Uber, Bolt Get New Competitor as Car-Hailing Service Launches in Nigeria

  • The FCT has officially welcomed 23 Technologies and its cutting-edge car-hailing service, 23 Ride
  • The service wants to differentiate itself by offering better-maintained cars and affordable fares
  • The company emphasised how important security and transparency are in the transportation industry

Legit.ng journalist Zainab Iwayemi has over 3-year-experience covering the Economy, Technology, and Capital Market.

An IT company, 23 Technologies, has formally launched 23 Ride, a cutting-edge car-hailing service in the Federal Capital Territory, Abuja, Nigeria.

car-hailing service launches in Nigeria
23 Ride hopes to set itself apart by providing better-maintained vehicles. Photo Credit: Adamkaz, Hispanolistic
Source: Getty Images

By catering to the unique demands of both drivers and passengers, the company hopes to set itself apart by providing better-maintained vehicles, substantial advantages for drivers, and more affordable fares for patrons.

Leadership reported that 23 Ride is poised to revolutionise the ride-hailing experience in Nigeria via its dedication to innovation and client happiness.

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During a news conference yesterday in Abuja, the company underscored the significance of transparency and security in the transportation sector, guaranteeing clients that they will always have full insight into the names of their drivers.

Along with tackling issues like "one chance" occurrences and kidnapping, it also emphasised its goals to offer inhabitants of Abuja easily accessible, reasonably priced, and secure taxi and logistics services.

Kingsley Nzewuji, general manager of 23 Ride said,

“We are not just another ride-hailing service. We are a movement aimed at uplifting the standards of urban mobility. Our focus on driver welfare and customer satisfaction sets us apart.”
“We believe that by paying attention to the core aspects of safety, quality, and value, we can set a new standard in the ride-hailing industry in Nigeria.”

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Peter Ozoagu, the company secretary and legal counsel, guaranteed that the organisation will abide by all relevant authorities to guarantee the protection, safety, and satisfaction of its subscribers.

“We are in compliance with regulatory agencies and organisations like EFCC, FCTA and others.”

Meanwhile, some Nigerians are already lamenting the increasing cost of ride using the ride hailing platfom.

Isreal Oti said that he already gave up on ride hailing service for his everyday transport since they charge is now so exhorbiant.

"I usually would take Uber or Bolt to work prior to the fuel price increasing. But now I only take them for important occassions"

Seyi Eniola who works with a PR agency in Lagos also lamented how her company has now slowed down on the use of ride hailing service for employee.

She said,

"These services are now very expensive that companies these days hold back on allowing staffs to enjoy the services"

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Uber to roll out electric okada in Nigeria, Kenya

Legit.ng reported that Uber, the ride-hailing company on Thursday, August 31, 2023, launched an electric motorbike service in Kenya as it seeks to reduce emissions by 2040.

The company also plans to launch similar services in Nigeria, Ivory Coast, Ghana, Tanzania and South Africa later in the year.

The company’s General Manager for Sub-Saharan Africa, Kagiso Khaole, disclosed this.

Source: Legit.ng

Authors:
Zainab Iwayemi avatar

Zainab Iwayemi (Business Editor) Zainab Iwayemi is a business journalist with over 5 years experience reporting activities in the stock market, tech, insurance, banking, and oil and gas sectors. She holds a Bachelor of Science (B.sc) degree in Sociology from the University of Ilorin, Kwara State. Before Legit.ng, she worked as a financial analyst at Nairametrics where she was rewarded for outstanding performance. She can be reached via zainab.iwayemi@corp.legit.ng