What We Learnt As Nigerian Consumers from the Exclusive Prime Video Event
Journey to the World of Prime Video and see where it takes you….
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Following a successful rollout of its first localised marketing campaign, Prime Video hosts Nigeria's biggest stars and its consumers to an immersive brand experience where they were introduced to the platform, the titles, and what the fully loaded Prime Video experience in Nigeria looks like.
Source: UGC
The star-studded brand experience was well attended by A-list celebrities including: Sola Sobowale, Ramsey Nuoah, Rita Dominic, Richard Mofe Damijo, M.I Abaga, Funke Akindele, Adunni Ade, and Femi Adebayo, amongst others who graced the black carpet.
The brand experience kicked off at the black carpet with celebrities donning their best interpretations of the dress code for the evening, “Blue Tie” while yielding to the paparazzi, and interacting with hosts Amanda Dara and Chuey Chu.
Source: UGC
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Source: UGC
Source: UGC
Guests were then led to the cocktail area where the multisensory experience began. They were introduced to the immersive themed pods inspired by the diverse genres available on Prime Video such as Drama, Romance, Action, Adventure, Comedy, and more.
The A-listers enjoyed cocktails inspired by Prime Video titles such as The Summer I Turned Pretty, Reacher, and The Blood Covenant while they engaged with the pods.
Darey Art-Alade, popular musician and entertainment entrepreneur, opened the evening with virtual assistant technology, Alexa serving as his co-host. The evening's entertainment featured a standout performance by Prime Voices, who sang covers of some of Nigeria's biggest hits, and a vibrant dance performance.
Source: UGC
Source: UGC
Source: UGC
Prime Video titles inspired the six-course fine dining experience. Courses included ‘The 12hour Tozo Battlefield’ inspired by The Terminal List, ‘The Arsenal’ inspired by All or Nothing: Arsenal, ‘What Do Women Want In Harlem’ inspired by Harlem, ‘Butcher’ inspired by The Boys, ‘Warrrior Supper’ inspired by King of Thieves and ‘Cheese and Booze’ inspired by The Marvelour Mrs Maisel.
Source: UGC
Source: UGC
Source: UGC
To close the night, the legendary Asa gave an electrifying live performance, featuring classics Bibanke, Jailer and hits from her new album Good Times, and Show me Off.
If you haven’t heard, now you have, Prime Video is fully loaded in Nigeria and offering payment in local currency at N2,300 a month.
What’s on your watch list?
Source: UGC
Source: UGC
Source: UGC
Source: UGC
Source: UGC
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Onyirioha Nnamdi Onyirioha Nnamdi is a graduate of Literature and English Language at the University of Lagos. He is a Politics/Current Affairs Editor who writes on news and political topics for Legit.ng. He brings into his reporting a wealth of experience in creative and analytical writing. Nnamdi has a major interest in local and global politics. He has a professional certificate from Reuters and was awarded the editor with the best listicle for 2021. Contact: 08062988054, o.nnamdi@corp.legit.ng
Segun Adeyemi (Current Affairs and Politics Editor) Segun Adeyemi is a journalist with over 9 years of experience as an active field reporter, editor, and editorial manager. He has had stints with Daily Trust newspaper, Daily Nigerian, and News Digest. He currently works as an editor for Legit.ng's current affairs and politics desk. He holds a degree in Mass Communication (Adekunle Ajasin University). He is a certified digital reporter by Reuters, AFP and the co-convener of the annual campus journalism awards. Email: segun.adeyemi@corp.legit.ng.
