How does Zelle make money? A look at the platform's business model

How does Zelle make money? A look at the platform's business model

Zelle is an online payment platform that was established in 2017. The platform is created by American financial companies like Bank of America Corp, Wells Fargo & Co, and JPMorgan Chase & Co. The app has over 65 million users in America, and around 924 banks are participating in its system. But how does Zelle make money, considering it is a free app?

Zelle logo
Zelle is one of the platforms that you can use to send and receive money. Photo: @zellepay on Instagram (modified by author)
Source: UGC

TABLE OF CONTENTS

The Zelle app is a great Peer-to-Peer (P2P) payment platform that facilitates fast, simple, and secure payments. The network facilitates over 307 billion payments yearly. If you are wondering how Zelle makes money, find out how the platform's business model works.

What is Zelle?

Zelle is a fast and secure digital payment platform that allows people to send and receive money from bank account holders. The American company involves individuals and small. The Zelle app is owned by an American fintech named Early Warning Services LLC.

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Zelle has offices in major locations, including Chicago, Scottsdale, and San Francisco. The platform is strictly for US bank account holders and is powered by Visa and MasterCard Send. The Zelle app has given the e-wallet app Venmo steep competition and has increased the demand for e-wallet app development in America.

How does Zelle make money?

Many people and business owners have yet to learn how Zelle makes money. The electronic payment app facilitates people's or businesses' payments with banks. Although the app does not make money upon registration since it is free, it charges a small fee to the banks.

The business people pay a 1% fee to Mastercard or Visa, who then share the revenue with the bank. Therefore, the Zelle app makes money through the bank's commission.

How does Zelle work?

The digital payment platform facilitates users' bank account transactions. The mode of payment is free, easy, and takes a few minutes. The platform, therefore, solves bank transfers within a few days without going to the bank. It plays both the role of an individual payment platform and a bank partner.

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For first-time users, the transaction takes a few days to complete. Zelle works like other e-wallet apps such as Venmo, Cash App, PayPal, and Apple Pay. Here is a step-by-step guide on how to use Zelle.

1. Download the Zelle App

A woman using a smartphone in a park
The Zelle app enables users to send and receive money for free. Photo: pexels.com, @bluebird
Source: UGC

The first step to getting started with Zelle is to download the app. You can download it from the App Store if your bank does not offer it.

2. Fill in your details

Once the app is downloaded, fill in your details, including your email and phone number. Ensure you have an American number, as the app works in America. Once you have all the details, you will be taken to the app's home page to start your transactions.

3. Select someone to pay

Once on the home page, you can select your family, friends, or businesses to send money to with a tap. The app lets you easily send to anyone with a US ban account.

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4. Select the amount to send

Once you have selected the recipient, choose the amount you want to send. Ensure the receiver has a Zelle app to deposit the money into their bank account. They may also receive a notification with instructions on how to get the money.  

5. Enjoy the easy payment

You can continue to enjoy hassle-free, fast, and secure online payments using the app. The online payment experience allows smooth transactions, and businesses can profit.

Zelle contacts

You can contact the support team for inquiries about its services or help with the app. Call or text them via the following communication channels:

How long does Zelle take to complete the transaction?

Transactions on the app take minutes, and money sent is available to a recipient who is on the platform within minutes.  Sometimes, it can take a few days, but if it is more than three days, you should contact customer care or your bank.

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What is the transfer limit of the Zelle app?

The amount of money you can transfer on the app depends on your bank. Most banks have a daily transaction limit between $500 and $2500, but the limit could be higher or lower depending on your account and bank rules and regulations.

Who founded Zelle?

Early Warning Services LLC, an American company, founded the platform in 2017. Zelle facilitates digital bank account transactions for individuals and small businesses.

How does Zelle make money without fees?

No transaction fee is charged to those sending money through the app. The company makes money from commissions given by banks.

Many are wondering, "How does Zelle make money?" Zelle facilitates the easy and safe transfer of money from one bank account to another for individuals and businesses. Although the app does not charge users, it earns money from bank commissions.

DISCLAIMER: This article is not sponsored by any third party. It is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional advice or help and should not be relied on to make decisions of any kind. Any action you take upon the information presented in this article is strictly at your own risk and responsibility!

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Legit.ng recently published an article about the best offline iPhone games. Mobile gaming has gained popularity in recent years. It is one of the best ways to relieve stress and pass the time. Although most iOS games require the internet, there are some that you can play offline.

Do you want to play games on your iPhone but have no bundles? You can play various iPhone games on your device without the internet. They range from racing to puzzles to running to shooting and much more. Discover the best offline iOS games that you engage in your free time.

Source: Legit.ng

Authors:
Naomi Karina avatar

Naomi Karina (Lifestyle writer) Naomi Karina has been a digital content writer for more than two years. She joined the Legit team in August 2022. She graduated Bachelor of Commerce from KCA University in 2012. She also holds a Higher Diploma in Human Resources from the IHRM and a Diploma in Marketing from Kenyatta University. She is a content creator who enjoys writing about various topics such as biographies, entertainment and business. In 2023, Naomi finished the AFP course on Digital Investigation Techniques. She expanded her skills in 2024 by undertaking the Google News Initiative course.

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