Why Genevieve's Bathroom Scene Was A Great PR Stunt

The screen diva knows the power of publicity as much as Lionel Messi can move a soccer ball. And in the wake of her sizzling bathroom scene with Oris Erhuerho in Road To Yesterday, we take a look at five key reasons her production team put out a shot of that scene.

1. She is a marketing genius who understands the media and its workings and knows what it takes to start gossips, publicity frenzies as well as stay on the lips of industry critics. What this means is she understands the dynamics of stirring the media into a whirling vortex with buzzing moves.

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2. Nnaji has a superb internal PR mechanism. She has a new movie set to premiere on November 18 and given her experience in the game what better time to leverage on publicity than now?

3. The mini ‘PR stunt’ is consistent with the concept of selling the movie which is the ultimate goal of the production process, among other things. Anyhow you look at it, the steamy picture doing the rounds today, as well as flashes from the movie as contained in the trailer, help pique many interests and has had fans and critics marking the premiere date on diaries and calendars.

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4. As an industry bigwig she is timely and calculating. She took a breather from the scene and returned with a movie that has a few names on it, typical Hollywood style. Not long after, we see the trailer as well as the intimate image of her with beau, Izu, in the shower and the internet has been afire ever since.

5. She has earned the entire production process some positive media and impressive feedbacks because her stunt is newsworthy. Again, it has a double dose of visual strength given we can see it and then it rides on her celebrity status because she plays the sensual role herself.

Source: Legit.ng