How I Got Multi-Million Naira Pepsi Deal – Tiwa Savage

Friday, January 11, 2013 at 8:06 PM by Khadijah Thabit 1 min read

For Kelekele Love singer, Tiwa Savage, performing free-of-charge can be rewarding at times. Revealing how she secured her multi-million-naira Pepsi endorsement deal last year, the singer who relocated from the UK to Nigeria a couple of years ago and who has established herself as one of the hottest female contemporary acts said that she ironically got the mouth-watering deal at an event where she performed free-of-charge.

“Funny enough, I didn’t charge a dime for the show which got me the Pepsi endorsement. Sometimes I get paid for playing and sometimes I don’t. The show that got me the endorsement deal was one of such shows.

“After my performance, a guy just walked up to me and said he liked my performance. He said he would love to do stuff with me as well.

“Before I knew it, Pepsi ran a survey to find out who was the most popular female and male artistes and I came out tops. I landed the deal alongside Wizkid who also emerged as the most popular male act; it was like a dream.”

Source: Legit.ng

Authors:

Khadijah Thabit (Copyeditor) Khadijah Thabit is an editor with over 3 years of experience editing and managing contents such as articles, blogs, newsletters and social leads. She has a BA in English and Literary Studies from the University of Ibadan, Nigeria. Khadijah joined Legit.ng in September 2020 as a copyeditor and proofreader for the Human Interest, Current Affairs, Business, Sports and PR desks. As a grammar police, she develops her skills by reading novels and dictionaries. Email: khadeeejathabit@gmail.com

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Wizkid Tiwa Savage

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