Fidelity Bank Excites Customers With Novel ‘Pay Yourself’ Digital Service
Customers of Fidelity Bank Plc now have another reason to smile as the leading financial institution recently introduced a dedicated financial service designed to cater to the needs of salary earners and Small and Medium-scale Enterprises (SMEs). Known as the “Pay Yourself digital service”, the innovation will provide customers with increased convenience in accessing their salaries.
Source: UGC
Describing the service, the bank’s Managing Director and Chief Executive Officer, Nneka Onyeali-Ikpe said, “The Pay Yourself digital service puts customers in charge of their finances by letting them determine when they want to get paid, between midnight on their official payday and the last day of the month, by simply dialling a dedicated USSD code on their mobile phones.”
With the COVID-19 pandemic and the attendant restrictions highlighting the unsustainable nature of the over-the-counter banking system, digital transformation has become very imperative for financial institutions globally to remain competitive.
Forward-looking banks especially in Nigeria are also increasingly digitalizing their processes given the large youth population in the country. In fact, a 2020 United Nations report revealed that 62% of Nigerians are below the age of 25years, making Nigeria one of the nations with the youngest populations in the world.
“The introduction of the Pay Yourself digital service is one of the fruits of the digital transformation initiative we embarked on several years ago primarily to improve operational efficiency and expand our market share. We are pleased that this exercise is providing innovative products that are deepening our customer experience and are therefore happy to be sharing the product with our customers following a successful eleven months pilot by staff of Fidelity Bank,” explained Onyeali-Ikpe.
…tops KPMG’s “Best Chatbot of 2020” Ranking
In yet another demonstration of Fidelity Bank’s market leadership and seamless execution of its digital transformation strategy, the bank’s virtual assistant, IVY, has been named the “Best Chatbot of 2020” in the KPMG Digital Channels Scorecard.
Commenting on the recognition, the bank’s Managing Director and Chief Executive Officer, Nneka Onyeali-Ikpe said, “We are delighted at this award as it is in recognition of the innovative work we are doing in providing our customers with solutions to deepen their experience banking with us. We also want to seize the opportunity to reiterate our devotion to go the extra mile in providing cutting edge banking services to our valued customers.”
The KPMG Digital Channels Scorecard for retail banks in Nigeria was designed to provide insights on user experience and the capability of digital channels to deliver products and end-to-end services without the need to visit the bank’s branch against the background of the COVID-19 pandemic.
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Source: Legit.ng
